Reborn Series – A Commitment to the Environment

Overconsumption has led exploitation of natural resources reaching or nearing a peak. To change the game by moving away from selling backpacks made from precious virgin raw materials, our designers reformed Doughnut’s classic bags with a complete adoption of recycled ones. Different details of our products go green, including the lining, fabric and leather trimmings. We incorporated REPREVE®️ Polyester, a sustainable textile made from recycled plastic bottles. The bottles are chopped, melted, extruded and then spun into polyester yarn. Similarly, the leather is composed of shredded leather. Our vision is to create products using minimum of resources and to achieve zero-waste production in the future. From now, stylish Reborn bags carry more than your belongings but unique stories of the recycled materials. The explorer Christopher Columbus inspired the invention of Christopher backpack. The streamlined backpack has a large capacity yet never looks bulky, designed for urban travelers to discover the boundless world.